Demo / Prototype

ROLE

TEAM

OVERVIEW

Problem

SKILLS

Ideation

Product Designer

3 Designers

Figma

Product Design

Prototyping

Product Strategy

Panoptic: a map-based news app


At a time when most news platforms optimize for engagement over accuracy, users are funnelled into the same stories, sources, and perspectives. Recognizing this as a design problem, our team built Panoptic from the ground up to let your curiosity, rather than algorithms, decide what you see.

About half of adults get news from social media, but those platforms are built to maximize engagement, not diversity. Dominant outlets crowd out local voices, and users rarely encounter stories outside what the algorithm predicts they will click.

We interviewed students aged 17 to 21 to understand where they get their news, what frustrates them, and what they wish existed.

We interviewed students aged 17 to 21 to understand where they get their news, what frustrates them, and what they wish existed.

Dominant sources control the narrative. Traditional outlets like BBC, CNN, and CBC dominate accessible news, making local and on-the-ground reporting nearly invisible in standard aggregators.

Algorithmic ranking reinforces existing beliefs. Sensationalist content and posts that validate preexisting views receive higher algorithmic priority, pushing users deeper into familiar territory.

List-based design makes exploration feel impossible. Every major aggregator uses the same format with no spatial, contextual, or curiosity-driven way to browse.

Instead of a ranked feed, Panoptic uses a heat map as its primary navigation layer. Users tap into regions to surface local stories from credible, non-dominant sources, drawing on the familiar interaction model of Snap Maps.

A live interactive globe where heat regions signal news activity. Tapping a region surfaces local stories with source attribution always visible upfront.

A hyperlocal feed surfacing neighbourhood-level news and events for the user's own city, focused on what is happening nearby rather than what is trending nationally.

Zooming in reveals articles from multiple sources covering the same area side by side, so users can compare perspectives without the app deciding which one matters more.

Recently read articles are visible to connections, designed to expose users to what the people around them are reading rather than reinforce what they already like.

A clean reading experience that surfaces the outlet name prominently with no likes, share counts, or engagement signals anywhere on screen.

A curated entry point organized by topic and region rather than popularity, giving users a starting point when they are not sure where to begin.

Panoptic was presented at the Iterate Designathon 2026, driving a clear and defensible point of view that list-based news design is itself a source of homogeneity. The solution opened the door to a scalable integration model that does not require displacing existing platforms.

Most news apps compete on personalization. Panoptic competes on exploration. The map interface is also designed as a reusable pattern that can be integrated into existing platforms like Google News as a standalone feature, making it scalable without requiring users to switch apps entirely.

We also built intentional guardrails into the system: no single source can account for more than 30% of stories in any region, stories older than 24 hours visually decay, and user data is never carried over between sessions.

Around 50% adults get news from social media, but those platforms are built to maximize engagement, not diversity. Dominant outlets crowd out local voices, and users rarely encounter stories outside what the algorithm predicts they will click.

Algorithmic feeds narrow how people see the world

Understanding how young people actually consume news

Three forces driving homogeneity in news:

Map View

Community Tab

Region View

User Profile

Article View

Discover Tab

Making geography the interface

Designing for curiosity, not clicks

Why this problem?

Problem Analysis

Solution

Final Design

Results

What differentiates Panoptic?

Study & Interviews

How might we reshape access to information so that people use news to explore the world and form their own perspective?

4 user interviews

3 core pain points identified

prototype

Western University

Medical Student

Queen’s University

Education Student

University of Toronto

Business Student

“I have to actively search for differing viewpoints, or else I get sucked into echo chambers on social media."

“Common ways of staying informed are either not engaging or biased, which makes me look to mainstream media less.”

"I wish there were more spaces focused on context and varying perspectives rather than steering me toward some popular opinion."


Panoptic

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emma phuntsok 2026

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